Because we take your design very seriously, we must take our design very seriously. When we first launch a little over two years ago, we had no idea where we were going as a business. We knew we loved design and it was one of the most important elements of a business’s success. What we didn’t know was that we would journey down an unexpected path…package design.
About six months into this adventure, a friend of mine in the design world gave us some sage advice…find what you love and pursue that.
What do we love? We love craft beer, small batch distilleries and micro coffee roasters. In fact, we love them so much, our desire is to see them thrive. Design is an integral part of that. In fact, your packaging should be as good or better than your product if you want to reach beyond your current customer base.
So…fast forward to this year. As we looked at our own branding we realized that it wasn’t portraying who we have become as a company. We were no longer throwing darts at a blank wall trying to see what we could hit. We knew who we were and why were doing art.
We want our art to be accessible…because we are accessible. We don’t believe in portraying anything as outside of someone’s reach. Going outside of the box is ultimately important because it means you can reach more people. Being artsy for the sake of being artsy doesn’t get you very far, however, if you can reach beyond the normal creative trends effectively you can pull from a larger source of potential clients. We’re not in the business of alienating your clients…we’re in the business of bringing you more.
The new branding has a high dose of nostalgia…because nostalgia holds a large measure of comfort and warmth. As hip hop artist Shad once said “fashion’s just a flash in the pan but classic stays classic ’til it’s fashion again.” Trends are important but they aren’t the end all/be all. We utilize the trends in small doses so your artwork has a longer shelf life.
We hope you like the new look as much as we do. We didn’t just throw it together. It was crafted for specific purpose and to portray who we are in the most honest light. We feel it’s warm and comfortable…a little quirky…definitely nostalgic…and still Fresh.