Value vs. Cost-A Story.

A few years back, our family car died. We had recently lost about a third of our income and this was just the icing on the cake. There were two vehicles that caught our eye. One was exactly what we wanted. It had low miles, looked great and was a vehicle we’d researched in the past. We knew they had a great reputation. The other vehicle was quite a bit less expensive. Since the one we wanted would have stretched us financially more than we were comfortable with we decided on the less expensive option.

Three months later I blew a head gasket on a snowy, winter morning. We had a warranty and it was covered it but I missed work that day. Not long after that, the sunroof started leaking. In fact, we’ve had a lot of issues with this car. Most of the problems weren’t covered by any sort of warranty and even the ones that did didn’t cover the time and lost hours on the paycheck.

What I’m trying to get at is this: costing less doesn’t always equal a good value.

The same situation happens with your branding, packaging or other marketing design. You may go with the least expensive option…that makes sense to you since money is tight. But the real consideration should be the value of your design. Does it draw in more clients?  Does it stimulate conversation? Is it working for you?

We pride ourselves in having fair pricing, that’s a given. We aren’t the most expensive design option or the least expensive. And ultimately, that’s not the main point. The main point is your design should expand your profits and we do everything we can to make sure that happens.

Don’t just look for the best price. That’s a decision that might leave you on the side of the road watching others pass you by. Choose the best value. It will get you where you need to be.

Let us help you make the right decisions and increase the value of what you do. You can contact us through our website.


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