We get a lot of interest from start ups and small businesses. A LOT. I’d say 90% of our clients are just regular people working multiple jobs with the hope and dream of eventually making it with their own. Most have never launched a successful business before and don’t know anything about the design process.
That means they don’t know why design is important.
That means they don’t know why logos are important.
So let’s talk logo. The logo is defined by Dictionary.com as “
It should be as recognizable as your name. It should become synonymous with who you are.
We’re obsessed with logos. A great logo isn’t always representing what you are selling…sometimes it’s more about how you want the public to perceive you. Sometimes it’s more about drawing in clients that normally wouldn’t come to you.
The logo is your first and most basic brand building tool. That means a lot of thought and research goes into every logo we do. We research your name, your business, your market and beyond. Not only that but we believe that complicated logos aren’t necessarily great logos. Great logos should look as good in black and white as they do in color. Every logo should be able to shrink down and expand to any size (that means logos designed in Photoshop are a no-no). Every logo should be versatile and help cement people’s ideas of who you are.
In short, your logo is an artistic representation of who you are, who you want to be and what you want people to believe about you. We make it our business to help you represent your business the best possible way.