We love meeting with clients for the first time. Usually we meet in a tap house or a coffee shop and have a very informal talk about business and life and art. It’s one of the best parts of this job…getting to know people. During the conversation we inevitably are asked one question: so, how does this process work?
We’ll spend the next few blogs talking about our process and things you can be prepared with before we even meet. There are some key things we do with every project so we can give you the best design experience possible. We’ll start with 3 questions we ask every new client and why we ask them.
What 3 Words Exemplify Your Company/Organization:
Who you are must be evident in your design. There are few things more disappointing than getting something that looks like something else. The culture of your company, whether it’s just starting or has been around for 30 years, should be able to be boiled down to three words. For Fresh Bread Design our words are warm, nostalgic and simple. There are other words as well but we always want people to walk away with those feelings if anything. Before we meet think about what three words are the foundation of your brand. Who are you and what do you want people to walk away with?
Who is Your Target Market:
Sure…we all want to sell everything we have to everyone but to be honest, that’s probably not going to happen. If you are a craft distillery, perhaps you have created an infused vodka you know will sell best to women age 25-50. Maybe you are a coffee roaster who wants to capture hip, young, Millennial professionals. Maybe you are a cigar maker who wants to get into the hands of upper class, retired men. Regardless of who you are targeting we want to make sure we are designing to capture the most amount of attention from those groups possible.
Where Do You Want to be in 5 Years:
There isn’t much doubt we are in the midst of a Craft Beer boom. Local and craft spirits are following as is hard cider. It’s so easy to throw something out there because it sticks. The problem with that is booms just don’t last forever. That’s not bad news if you’ve got a solid product and solid branding. Even if the boom lasts 20 years in any of those industries any business needs to ask themselves if they want to thrive or just survive. We always want to design for at least five years down the road. We don’t design for where you are now, we design for where you will be in 5 years. Will you be in a larger location? Will you have national distribution? Let us get you to that spot and beyond by letting us know your plans for the business. We don’t want to have to rebrand your company 2 years down the road because we shot too low. Let’s aim for the future and get you there faster.