In our last blog, we talked about some of the questions we’ll ask before we start a project. These questions are instrumental in helping Fresh Bread Design build a successful visual brand for your company. If you haven’t read it yet, check it out here.
Now that we’ve waxed philosophical about your organization and we’ve taken copious amounts of notes it’s time to do a few necessary things before we can get to the fun part. We haven’t met anyone that likes to talk about money. In the effort of full disclosure, we don’t even like to talk about it but it’s a necessary evil. So let’s get the elephant out of the room.
Know Your Budget
We find most startups have no concept of what they should spend on branding. And with good reason. Graphic artists’ prices are all over the place…there are online crowd sourcing sites that charge next to nothing (by the way, BUYER BEWARE) and giant firms that charge exorbitant amounts. You probably have a good reason to be confused but knowing what you are willing to spend on the success of your brand is important. That’s right, your willingness to invest in your logo, print marketing and website is every bit as important as your willingness to invest in your product.
Sign the Contract
We write a contract for every job, big or small, we do. Sometimes new business owners are frightened about signing a contract. However, there good reason for both of us to have a contract. It’s pretty obvious why it’s important for Fresh Bread Design to have a contract but it’s also important for you. We want every craft brewery we work with to know exactly what they are getting. We want every distillery we sign on to understand what they can expect from us. We want every one of our clients to have a clear outline of what they are specifically going to end up with. No surprise charges. No under delivered projects. What you see in the contract is exactly what you are getting. It also keeps you, the client, from running down unnecessary rabbit trails. You have enough on your plate so let us do the rabbit trails on our time.
We used to be afraid of asking for down payments. It used to be the hardest part of the job for us. Our attitudes have changed a lot on that, though. We’ve noticed something. When we have a down payment our attitude changes and your attitude changes. When we have a down payment in hand we work harder to complete your job. When you have a down payment on the line your artwork is more valuable to you from the start. We want you to want your artwork. It is our desire for you to understand how important your design is to your business. On the other hand, it’s important for you to have an expectation for us. Something happens when money changes hands…the stakes are raised on both sides of the aisle. We take that very seriously. And that is why we ask for down payments on every project.