You are important.
What you create is something people want.
It’s what the consumers cry out for.
But no one will ever know it.
Distributors, stores, bars and restaurants are all looking to make a profit. If your packaging is not selling your product or does not have the potential to sell your product they will most likely not carry it.
Your business might be craft beer or distilling spirits. Maybe you are a wine maker or a coffee roaster. That’s what you want to make a profit on. You are looking at your bottom line. Well…they are looking at theirs. Their business is to sell your product for you. If you have not made the right steps to facilitate that process, you have made their job harder. With hundreds (or even millions) of products to sell, they can only take on what goes off the shelves. They don’t have time to babysit your sales.
We know design costs look like another hit to your bottom line. But ask these questions of yourself:
Would you be willing to spend your hard earned money on something that isn’t appealing to your target market?
Do you trust consumers to make informed choices when they are in a hurry or have a crying child in the cart?
How much time would you spend trying to sell something that you have no attachment to?
These are the questions your distributor is asking. This is why a bar in Seattle might not carry your product. This is why the local bottle shop hasn’t been calling.
Your packaging is a direct reflection of your product and how you feel about it. That affects their bottom line as much as it does yours. When you allow us to take your design to the next level you both make a profit ..
and that’s as sexy as your new label design.
Contact us for more info here.
If you want to see some of the design we’ve already done, check out our portfolio here.