In this third (and final) blog in our series of what to expect in our process we’ll cover what happens after your initial meetings, after the contract is signed and after the deposit is received (read parts one and two). This is where the excitement mounts. You are so READY to see what amazing creation Fresh Bread Design will be handing you…and we want you to be excited. We want this process to be fun. And because of that we want you to know a few things that will help you enjoy the process.
Expect to Learn Patience
The design process isn’t just about throwing a few shapes together and calling it good. Our ideas have to come from somewhere. We start by researching your product. Even if it’s a product such as craft beer or spirits, something we design for on a regular basis, we want to make sure we are creating a logo or packaging that not only trumpets your brand but also reaches beyond the regular consumer. And we’re not just talking a Google search. We hit the stores, feel paper, check out embossing and varnishes. If we’re designing logos we head to different stores and walk the aisles to see what is out there right now. After we’ve done our research, we sit with a sketch pad and draw (yes, we use a pencil and paper). There are so many different directions we can go on every project. Our goal is to get down ideas so we can put together the best possible design for you. Once we’ve got some sketches down, we need to get them into a format that is digestible by you, the Client. That means we are scanning, tracing, developing/choosing/manipulating type and finally, mocking up a design for you to look at. As you can see, all of this takes time. I’d love to say we can get you your proofs in 3 hours. The reality is, that stroke of creativity doesn’t usually happen that quickly. Creativity is a skill that takes time and effort. Please allow us to exercise that muscle in order to give you the strongest design. This could take weeks and sometimes the entire process can last months. Be patient. It’s worth the wait.
Expect to Stretch Your Vision
I want a cookie. I could care less right now about anything else. In fact, if I could, I’d eat cookies all day today. But what I need is a balanced diet. I need to have my vegetables, complex carbs and protein. What I want and need are two very different things. One satisfies for a moment and the other gives me health and sustainability. When I eat a healthy diet it causes a positive effect on my body and actually spreads that effect to those around me. If I ate cookies all day I’d die pretty quickly…or at least exist on a really unhealthy level. Design isn’t much different. As much as it hurts to come to grips with this, what you want isn’t always what you need. We are design professionals. That means there are things we understand about design principles as well as the human subconscious which will come into play within the design. There may not be elements you really like about the design but please listen to why do what we do. We will rarely utilize a design element without a good reason. If there is not a good reason, we will inform you in during the presentation so you can make a decision to change that. We’re not trying to be jerks. In fact, if your design isn’t successful, we are not successful. That is why it’s vital that you listen and consider with an open mind. You may not initially like what you see but you will love it when you watch your bottom line grow.
Expect to Release Control and Relax
You have too much on your plate. You distill your spirits, brew your beer, roast your coffee as well as hire employees, pay bills, sell your products and much much more. You don’t need another thing on your plate, especially something you probably don’t like doing. You have come to us to do what we do best. We will do everything we can to give you what you need. You can relax now. We’ve got you covered. We’re going to make this as painless as possible. Design should be fun…and when you release control and let us take the helm of this particular part of your business it will be.
We’re excited to work with you. We believe that your success affects everyone around you…it starts with your local economy and extends in waves from there. Design is vital to your overall success. Contact us here to begin your new level of growth.